Armed with this knowledge, technology transfer offices can better design campus marketing and education programs, as well as craft more effective programs and policies. Plus, Wellspring provides the necessary credibility as a third party expert to ensure respondents' identities remain anonymous and results are responsibly communicated to campus administration. Taking extra steps to protect confidentiality increases response rate and the level of honesty among respondents.

Wellspring can assist with every facet of the survey process, including survey and question design, respondent sampling strategy, analysis of results, and recommendations for practice. For online surveys, Wellspring manages all aspects of the survey implementation, including developing online survey software; contacting the subject pool; hosting the survey; and ensuring compliance procedures for campus Institutional Review Board, informed consent, and electronic security are carefully followed. Wellspring staff can also provide statistical or econometric analysis of results.