Get an expert, unbiased assessment before you invest
Too often, the costs of patenting and marketing a technology escalate before the real value is known. Technology commercialization demands careful, informed assessment of both the market size and opportunity as well as the development costs. In the case of start-ups, these costs include locating and hiring the business team.
Wellspring serves as a third party expert in business and technology assessment, focused primarily on software, robotics, material science, and computer hardware.
Three principal questions are generally addressed:
(a) Is the market suitable for the entry of this technology both in terms of market size and likelihood of adoption?
(b) How much will entry into this market cost for technology and business development?
(c) What is the best commercialization vehicle? Should this technology be developed by a separate start-up, licensed to another company, or introduced through a consortium or joint venture arrangement?
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